Direct Mail

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Elle Decor

Elle Decor


Ladies' Home Journal

Ladies' Home Journal


pURL Creative Test

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HFM_1


Bon Appetit Universal Renewal Series

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Bon Appetit


Family Circle Magalog

Family Circle Magalog

Family Circle Package

Family Circle Direct Mail

Allure

Allure


Objective: To generate subscriptions for more than 100 popular magazines while raising funds for The Susan G. Koman Foundation. Ten percent of all proceeds were sent to this breast cancer research organization. This package is currently a
3-year control.





Nest





This letter unseated an 8-year control after 15 previous but unsuccessful tests.